Riding the Wave of Eco-Friendly

Summer is here, in full swing.

There has been a lot of talk about the crisis in the Gulf of Mexico, which hasn’t brought much positivity to the beach scene this season, but Rapanui Clothing may just have something to hang-ten about.

This is a company based out of the U.K. that practices sustainability for the entire life cycle of surf clothing. They feature organic fabrics, employ fair trade labor, and use renewable energy to power their machines. The company was started by brothers Rob & Mart Drake-Knight with the philosophy that making something that would be trendy and environmentally friendly would help it catch on – thus Rapanui Clothing was born. The brothers must be doing something right, they were listed to the Future 100 List of Top Young Ethical Entreprenuers in 2008.

What I love about their site is that you can click on an article of clothing you are interested in, then see how it is made. Simply click on the link and a map will appear to show you the direct path it takes from creation in a fair trade fabric factory to the transportation route, including the amount of carbon used on its travel all the way to the Rapanui store. NEAT-O!